Google Analytics alternative

A free Google Analytics alternative without cookies

Totallytics is free during beta and sets no cookies. One 4 KB script gives you pageviews, visits, referrers, UTM campaigns, custom events, funnels, retention and Search Console data in one dashboard.

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Totallytics vs Google Analytics 4

	Totallytics	Google Analytics 4
Price	Free during beta, no credit card	Free
Cookies	None, and no local storage	`_ga` and `_ga_<container-id>`, kept for 2 years
Setup	One script tag	Google tag, plus a property and a data stream
Funnels	2 to 6 steps, built from data you already have	Funnel explorations
Retention	Weekly cohorts over 12 weeks	Cohort explorations
Search Console	Queries, clicks and impressions in the dashboard	Linked Search Console reports
API monitoring	Built in for Node.js, Workers and Go	Not included
Advertising	None	Google Ads audiences and conversions

Google Analytics details checked on September 30, 2026 against Google's help center.

GA4 tells users and sessions apart with first-party cookies that last 2 years. Totallytics sets no cookies and writes nothing to local storage.

What you get

Traffic: pageviews, visits, live visitors, top pages, referrers and UTM source, medium and campaign.
Audience: countries, devices, browsers and operating systems.
Custom events from the browser with tt_event, or from your backend with POST /events.
Goals and funnels of 2 to 6 steps, with conversion by source, entry page or country and median and p90 time to convert.
Retention: weekly returning-visitor cohorts over 12 weeks.
Search Console: queries, clicks and impressions with up to 16 months of history.
Email reports daily, weekly or monthly, to up to 25 recipients.
API analytics for Hono, Express, Fastify, Next.js, Cloudflare Workers and Go.
Public dashboards you can share with a link, and CSV export.

How it counts without cookies

The tracker is about 4 KB gzipped. It sets no cookies, uses no local storage and stores no IDs in the browser, and IP addresses are never stored. A visit counts when someone enters your site, so clicks between your own pages don't add visits. Live visitors, events and goals use a hash of the IP address and user agent with a random salt that changes every UTC day and is deleted when the day ends. More on cookieless analytics.

When Google Analytics is the better choice

You run Google Ads and want audiences and conversions synced to your campaigns.
You need explorations, audience builders, or ecommerce and revenue reports.
You want your GA history in the same tool. Totallytics can't import Google Analytics data.

Totallytics also has no heatmaps, session replay, A/B tests or feature flags.

Switch in three steps

1. Add your site. Sign in with Google and add your domain. It's free during beta, needs no credit card and covers up to 50 websites.

2. Add the script. Copy the tracking script from your site settings into your shared layout:

<script
  async
  src="https://totallytics.com/latest.js"
  data-hostname="example.com"
  data-verify="YOUR_SITE_VERIFY_TOKEN"
></script>

3. Open your site. The first pageview checks data-verify and verifies the site on its own. You can keep GA4 running next to it while you compare numbers.

The installation guide covers React, Next.js and single-page apps.

FAQ

Can I import my Google Analytics history?

No. Totallytics imports Simple Analytics CSV exports only, so keep GA4 as a read-only archive.

Does Totallytics filter bots?

Yes. Known bots and automated browsers are left out of your reports.

Where is the data stored?

Analytics data is stored in Frankfurt, Germany. Collection runs on Cloudflare's network.

Is Totallytics open source?

No. Totallytics is closed source and can't be self-hosted.

Updated September 30, 2026