Free website analytics
Free website analytics without cookies
Totallytics is free during beta with no credit card: up to 50 websites, no cookies, and one 4 KB script for pageviews, referrers, UTM campaigns, events, funnels, retention and Search Console.
What you get for free
Every feature is included on every account during the beta:
- Pageviews, visits, live visitors, top pages, referrers and UTM campaigns
- Countries, devices, browsers and operating systems
- Custom events from the browser or your backend
- Up to 20 goals and funnels per site, with time to convert
- Weekly retention cohorts over 12 weeks
- Google Search Console data with up to 16 months of history
- Daily, weekly or monthly email reports
- API analytics and alerts for Node.js, Cloudflare Workers and Go
- Public dashboards and CSV export
Free analytics tools compared
| Tool | Free tier | Main limits | Cookies |
|---|---|---|---|
| Totallytics | Free during beta | 50 websites per account | None |
| Google Analytics 4 | Free | Explorations and funnels keep 2 or 14 months of event data | _ga, kept for 2 years |
| Cloudflare Web Analytics | Free | No custom events or UTM, sampled after 7 days, 6 months of data | None |
| Umami Cloud Hobby | $0 | 1 website, 100k events a month, 6 months of data | None |
| Simple Analytics free plan | $0 | 5 websites, 30 days of history, badge required | None |
| Vercel Web Analytics Hobby | $0 | 50,000 events a month, Vercel sites only, no UTM | None |
Competitor details checked on September 30, 2026 against each vendor's pricing and documentation pages.
Cloudflare Web Analytics is fine for rough counts on a site that's already on Cloudflare. GA4 makes sense when you run Google Ads. For campaigns, events and funnels without cookies, Totallytics covers more for free.
Set it up
Sign in with Google, add your domain and paste the tracking script from your site settings into your HTML:
<script
async
src="https://totallytics.com/latest.js"
data-hostname="example.com"
data-verify="YOUR_SITE_VERIFY_TOKEN"
></script>
The first pageview verifies the site. See the quickstart.
Limits
| Limit | Value |
|---|---|
| Websites per account | 50 |
| Goals and funnels per site | 20 |
| Funnel steps | 2 to 6, on the same UTC day |
| Email report recipients | 25 |
| API alert rules per site | 20 |
| API keys per site | 10 active |
| Stats API date range | Up to 400 days |
Totallytics has no session replay, heatmaps, A/B tests, feature flags, revenue tracking or Google Analytics import. It's closed source and can't be self-hosted.
FAQ
Do I need a credit card?
No. Totallytics is free during beta, and you sign in with a Google account.
How are visits counted without cookies?
A visit counts when someone enters your site from another site or directly. Clicks between your own pages don't add visits, and nothing is stored in the browser.
Where is my data stored?
In Frankfurt, Germany, collected on Cloudflare's network. IP addresses are never stored.
Can I track my backend API too?
Yes. One middleware reports requests, status codes, latency and errors per route. See API analytics.
Updated September 30, 2026
